Health
tourism
Turkey
has been going through a comprehensive healthcare restructuring. Scaling up its
healthcare services and continuous quality improvements are important keys for
the swift transition. As a result of state led health system reforms and an
influx of private investments to Turkey's healthcare landscape, the country is
now a strong alternative for international patients. With 46 Joint Commission
International accredited hospitals, Turkey's private medical infrastructure is
now a well-built option in the global medical tourism arena. Not to mention
Turkey's geographical advantage as well as its unique cultural richness is an
important factor in securing a solid place in this industry. The forerunners of
Turkey's transformation have been local private healthcare investors. Turkish
investors have shifted Turkey's health service standards and quality by
employing state-of-the-art treatment centers and the latest in medical
technology. With an increasing and prospering population of 75 million, the
Turkish health industry offers significant opportunities for foreign investors
as well. Today, Turkish entrepreneurs and doctors have not only created a
unique opportunity for local patients but also for global healthcare seekers.
With successful service outcomes, competitive price levels, and unique
geographic location, Turkey is on its way to becoming a preferred health
partner for insurance companies, assistance companies, self-run and government
health funds. In the 21st century an
increasing number of patients from developed countries are traveling abroad.
These patients are seeking high quality medical care at affordable prices along
with the flavor of being a tourist in a unique country. Initially, the medical
tourism industry catered to patients who were seeking lower cost alternatives
to selective procedures, mostly cosmetic. However, there is an increasing trend
of patients who are seeking treatment abroad for more complicated
procedures. The Medical Tourism Industry grossed $100 billion worldwide in
2009 and estimates that the market will expand to $200 billion by 2012. The
majority of these patients are from the US. Though there is limited research
covering the trend it is estimated that 1.6 million Americans traveled abroad
for treatment in 2009. The cost savings for patients and their insurance
companies seeking medical care abroad are significant.